Tuesday, 20 September 2011
My 5 minute experience on the tube from London Victoria to Oxford Circus. I decided to record a tube journey for this project but found a problem when listening to the clip. The sound was not very clear and the most dominating voice you could hear on the clip was the automated voice overs of the London Underground staff. Therefore I decided to take the concept that these voice overs are a sort of branding for the underground. You expect to hear these announcements and as a regular visitor to london you know what they are going to say and you learn to fade it to the back of your mind. Therefore I decided to put these voice overs into the logo of the underground, making it not so visible but you can tell its there.